Task 2 Audience profile

HIP HOP AUDIENCE

Hip-hop as a genre isn't often marketed towards children or older adults due to it's themes and lyrics which are always either heavy with a social struggle theme or with a party like theme, with neither of those topics appealing to younger or very old audience.

Hip-hop also appeals to the youth who look up to idols. due to the fact that Hip-hop is such a popular genre for the youth, companies, such as Fila, Nike, Addidas, love to use rappers and artists to sell merchandise.

Old school hip-hop was all about the struggles of growing up in ghettos and inner cities with high crime rates and lack of care from the goverments. This lead to rap becoming a way for people to express themselves to the world.

Modern hip-hop is a lot more experimental with hip-hop being a lot more then struggle music. Future and drake (examples of modern rappers) focus on making music for parties and good vibes rather then deep thoughtful hood hits (which was the main aim for Hip-hop artists before). Old-school rap is still honored though with old beats still being used and artists such as Kendrick Lamar still pushing the importance of rap having a meaning.

Source: https://prezi.com/ivs5nmi8ezgc/hip-hops-target-audience/

The Essence Music Festival attracted nearly half a million attendees. The popularity of these festivals highlights the genre’s growing momentum across the board.

On television and social media, Fox's Empire, a prime-time soap opera about a hip-hop mogul and his family, was a breakout hit of 2015. A total of 2.4 million Tweets were sent about the two-part finale on March 18, 2015 making it the most Tweeted TV series episode this season.

Hip-hop music reveals fanship among males 18-24 shows the largest lift relative to the general population.

According to the billboards 2017, Kendrick lamar's (Hip-hop Artist) album ‘DAMN’ was the best selling album in 2017.

Hip Hop was the most streamed genre of 2014.  Top on demand audio streamed in 2015 was Drake's “If You’re Reading This It’s Too Late” mixtape with 409 million streams. Three hip-hop songs were also among the top 10 on-demand singles streamed (audio and video) “Trap Queen” by Fetty Wap (290 million streams), “See You Again” by Wiz Khalifa featuring Charlie Puth (251 million streams), and “Post to Be” by Omarion featuring Chris Brown and Jhene Aiko (147 million streams).

Source http://www.nielsen.com/us/en/insights/news/2015/hip-hop-nation-how-the-genre-is-turning-up-in-2015.html